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About

Sustainable Progress

Rethought. Redesigned. Reinvented.

We live in times that require new approaches. Times in which we need to free ourselves from outdated views. Sustainability is deeply rooted in the DNA of our company. As a value-driven company, we share common convictions and want to lead the circular economy in our field.

So we decided to embark on an ambitious project: We wanted to be one of the first companies in the world to launch bags and backpacks made primarily from recycled textiles by 2023. And we succeeded. For our top seller, Hajo Medium Backpack, we recycle about 950g of textile waste. We need more than pure marketing campaigns with low percentages per product. We want to take a big step towards circular production.
Instead of PET bottles from the beverage industry, we now recycle textile waste. A circular economy means that each sector is responsible for its waste. We aim to use textile waste in each product to the maximum extent possible. In doing so, we want to design them to create durable products with low emissions.

Pour nous, une collection capsule ne suffit pas. Nous aurons progressivement étendu ces innovations à l'ensemble de la collection d'ici 2024. Nous voulons jouer un rôle de premier plan et espérer des imitateurs. L'industrie doit se repenser - et mieux vaut aujourd'hui que demain.

What are the key improvements for the products?

1

Pourcentage le plus élevé possible de textiles recyclés

2

Durée de vie prolongée

3

Empreinte écologique réduite

4

Conçu pour l'économie circulaire

What would such a "reinvention" look like on a backpack?

Sustainability doesn't always have to look 'eco'. In our case, you can hardly tell the difference. Often they are not visible, because we look where no one looks. Hard plastics and foams are hidden in every backpack sold today. We have found a way to avoid all of that and use textile waste instead.

See how it works - step by step:

Textile
Waste

Rough
Shredded

Fine
Shredded

Felted

Filler

What are the key innovations used in the products?

Nous avons déjà mis en œuvre ces mesures dans la production de tous les produits qui utilisent notre concept de recyclage des textiles :
  • Steps into circular textile production to replace linear textile production
  • Recycled textile waste replaces recycled plastic bottles in fiber production
  • Recycled textile waste is used to make hard felt sheets and replaces PP (Polypropylene) sheets to provide stability
  • Recycled textile waste is used to make soft felt sheets and replace PE (Polyethylene) foams for cushioning
  • Chemical and mechanical recycling is used depending on the source of waste
  • Mechanical stretch is made from PET instead of Elastane
  • La teinture à la colle remplace la méthode de teinture conventionnelle
  • Dope dye reduces CO₂e (carbon dioxide equivalent) emissions, energy, chemicals and water massively in production
  • Dope dye provides higher UV stability (Ultraviolet radiation by sun)
  • La teinture en colorant assure une meilleure résistance des couleurs au frottement.
  • Les bretelles sont équipées de trous d'aération
Additionally, for the Lotus Infinity Series:
  • L'épaisseur du matériau PU (polyuréthane) est réduite de 30 % afin d'économiser les ressources et d'améliorer les performances.
  • Increased tensile strength, tear resistance, and surface adhesion resistance
  • Reduces CO₂e emissions, energy, and water in production
  • Roll-tops are equipped with a specially developed material to provide flexibility and high durability at the same time
  • Exempt de solvants tels que le DMF/VOC (Diméthylformamide/Composés organiques volatils)
  • Half of the material is made from recycled textile waste and dope-dyed

What is the contribution to the sustainable management of the textile industry?

Nous espérons faire pression sur l'industrie textile en prenant les mesures suivantes :
  • L'accent est mis sur la production de textiles circulaires pour remplacer la production de textiles linéaires
  • Establishment of chemical recycling of textile waste (upcycling) instead of recycling of plastic bottles from the beverage industry
  • Establishment of the resource-saving fiber-to-filler process (downcycling) of mixed textiles that would otherwise be incinerated
  • Establishment of the resource-saving dope dye proccess
  • Transparent communication to accelerate change in the industry

What can everyone do to accelerate change?

  • Stay up to date - we have prepared information on all topics for you, which you can access via the links below
  • Examinez de près l'achat suivant et demandez aux entreprises quelle est la portée de leurs mesures